Profile
I am an Engineering Graduate from NIT Kurukshetra with Post Graduate in Management, from MDI Gurgaon, with close to 25 years of work experience in the area of Sales & Marketing, Strategic Planning, Profit Centre Management, New Business Development and International Business.
Career can be broken down into 2 parts, where initial years was involved in learning and building a career in the Sales & Marketing function in the Consumer Goods Industry with some leading companies like BPL Ltd, Valvoline Cummins and Royal Dutch Shell. Moved from a front line Sales Executive to Head the Western Region for Shell Lubricants. Some of the major contributions during this period was the successful growth and establishment of the Valvoline Brand in India and significant revenue growth in Shell, including conceptualizing and establishing a new segment i.e. Fleet & Construction segment. Was awarded the global stock options in Shell for performance and contribution to the group.
Next Phase involved setting up new business from scratch and turnaround business in new and challenging international markets. Has established business in West Africa especially Ghana as part of my assignment as Country Manager with Vega Foods. Also was responsible for turnaround of Steel Roofing business in Uganda as part of my assignment with the Safal Group. This phase allowed a deeper understanding of working in diverse cultural environment, understanding global supply chain, raising capital and managing business risks.
Currently working as Business Head with Alaf Limited (www.alaf.co.tz) – part of Safal Group in East Africa. The group is the largest manufacturer of Steel Roofing Sheets in the African Continent with operations in more than 12 countries (www.safalgroup.com). The group’s revenue is in excess in USD 1 Bn, with major manufacturing operations in 4 countries and employs about 3500 people.
Enjoys the challenge of strategy development and growing business and managing the risks involved in this activity. An avid sports lover and was also the recipient of the ITC Gold Medal for the best Student in Marketing at MDI Gurgaon.