Ashraf Mohammed

 Acquired professional experience of 21 years in providing strategic directions with key focus on P&L by ensuring an optimal utilization of resources.
 Obtained significant understanding of domestic and International Pharma/medical devices/diagnostic markets.
 Fostered pharmaceutical sales in different regions by working with more than 150 professionals coached and promoted 17 people to the next level.
 Gained expertise in Cardiac, Diabetic, Neuroscience, Gastro, Pediatric, Derma, Immunology, Gynecology, Pain Management products along with Medical devices, Diagnostics & OTC products, etc.
 Led business growth through identification & penetration of new markets/segments; understanding business needs & identifying initiatives that allow a business to meet strategic goals.
 Implemented competitive strategies for generating sales, developing & expanding market share towards the achievement of revenue & profitability targets.
 Demonstrated acumen in organizing promotional campaigns, focusing on brand establishment & market penetration; building brand focus in conjunction with operational requirements; utilizing market feedback to develop marketing strategies for positioning of the products.
 Proficient in mapping business process, conducting requirement study, defining various specifications and ensuring client interaction.
 Experienced in assessing as well as recognizing & nurturing creative potential of each resource; expertise in managing development of corporate level training and development programs.
 Collaborated in managing functional operations entailing accounting & HR functions; deft in overseeing compensation & rewards programs to ensure compliance with various laws & regulations.
 Effective communicator with sound planning, analytical, negotiation and interpersonal skills.