Anuj Pachauri

Professional with 8 years of experience and education in MBA & Engineering

Brand management experience in media planning, creative development, POSM design, in-store activation, market research, new product development, cross-functional projects and vendor management.
• Improved the GM contribution by 8 percentage points for brands in GCC
• Fostered the growth of Kinder Joy by 55%, through continuous marketing activity and successful test marketing NPDs
• Handled complete NPD funnel from research to complete mix development for Hershey’s chocolate launch
• Strong digital marketing exposure with social media and website creation
Geographical Exposure: GCC, Africa and India
Media & Creative Experience: TV, Radio, Digital, Activations and In-store
Research Experience: Link, GAT, CPT, BASES, FGDs, U&A, Mock Shop, Retail Audit