Ankita Bajaj Shankar

ANKITA BAJAJ SHANKAR: SNAPSHOT VIEW
A sales and marketing professional with rich cross-functional experience across three major industry sectors - BFSI ,Retail & E-Commerce

My experience across these challenging and dynamic sectors have contributed immensely in honing skills that span across sales & channel management, process adherence & development, business strategy ,consumer marketing & Online Business Strategy & Marketing

At a micro level, I have been involved with Channel sales & development with ICICI Lombard managing their East India operations, post which I was involved in the development & growth of the Levi's brand in East India; this role offered me the chance to engage with consumers & customers from a more holistic perspective in order to give thrust to the brand as well as the business in the Eastern markets of India.

Post my stint with Levi Strauss India, I have been engaged in driving brand & product affinity/relevance for McDonald's as well as the brands overall operating profitability in South India as their Marketing Manager. Post which i was with an e-Comm startup called Ace Turtle working in the area of e-comm consulting & solutions.

I am currently with Vans India & lead their India Marketing funtion

Business Strategy, Marketing Strategy & Consumer Marketing are my strengths & would love to explore these further.