Akanksha Goyal

I am an MBA Marketing from IMT Ghaziabad (2010-2012 batch) with 4 years of experience in Marketing, Branding, Media Planning, Campaign Management, Market Research & Strategy in FMCG, and Media Domain.

Currently I am working with Discovery Communications India as Sr. Research Analyst handling data analytics for all key projects including all 11 channels of Discovery Communications. I am also responsible for devising and executing marketing strategies for TLC, and Discovery Kids channels.
The digital reach of TLC increased by 25%. Discovery Kids’ viewership increased by 32% during ‘Kisna S2’ telecast.

Prior to this, I was working with Lodestar-UM as Sr. Media Planner handling entire Media Planning for Juices Portfolio of Coca Cola India handling media budget of Rs. 40 Cr. My role primarily revolved around conceptualizing, and implementing media plans, ATL and BTL activities, brand activations, tracking brand health parameters, and driving consumer research and analysis.
Maaza volume share increased by over 30%, witnessing high growth in various brand health parameters. Also, I was the core team member of Maaza Milky Delite Launch team. I had also won ‘innovator of the month’ award for uniquely reaching out to rural population within a budget of Rs. 1 lakh only.