Abhinn Kumar

I have more than 11 years of experience in marketing. In these years I have worked for different industries like telecom, consumer electronics, healthcare and media.
Currently for last 2 years, I am working with India Today Group Where I am looking after the band management and social media strategy of new age brands like MobileTak.in, TheLallantop.com and AajTak11.in and brand performance of legacy brand like indiatoday.in & aajtak.in.
In these 2 years, I have won more than 25 industry awards for the group for the brand & social campaign and leadership position awards for the AajTak, the Lallantop and News Tak.
I have increased organic app download of aajtak by 28% by using internal media inventory and have done brand launch campaign for mobiletak.in, the Lallantop Show and Aaj Tak 11.
I also look after the web analytics, media buying & planning and digital campaigns of TV and intellectual properties like Sahitya Aaj Tak, Mindrocks, Conclave, News Wiz and New Shows of TV.
At Bluebird Pure, had planned and executed re-launch campaign for water and air purification system and hired Anil Kapoor as a brand ambassador.
During my stint at Videocon, I have been exposed to ATL & Digital and I have done the re-positioning campaign for AC category. I was also a core team member for the big sponsorship tie-ups like IPL and IIFA.