Search Engine Marketing Manager

Key Functional Areas of Responsibility

• 
   Perform keyword research in coordination with client business
  objectives to optimize existing content and uncover new opportunities
• 
   Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• 
   Provide recommendations and execute strategies for content
  development in coordination with SEO goals – general and keyword
  specific
• 
   Administer search engine programs (XML sitemaps, shopping feeds,
  webmaster tools) for purposes of diagnostic reporting on client projects
• 
   Help to create and support marketing content to socialize and use
  for social media purposes (e.g. customer videos briefs, customer case
  studies, blog posts, posts from analysts and customers)
• 
   Implement link building campaigns in coordination with client SEO goals
• 
   Assist in development and execution of communication/content
  strategies via social communities in coordination with SEO goals
• 
   Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• 
   Research and administer social media tools in support of clients’ social media strategy
• 
   Monitor and administer web analytics dashboards, reports and key
  reporting tools, and point out key areas of importance in accordance
  client goals
• 
   Monitor and evaluate search results and search performance across the major search channels
• 
   Communication to team and management on project development, timelines, and results
• 
   Work closely with the other team members to meet client goals