Online Marketing Specialist - Sem/ppc/paid Media

PPC

Advertising

Implement PPC strategy across Google, Yahoo, Bing & Facebook .

Analyze
campaign click through rate, conversion, spend, landing pages and
creative to identify growth/optimization opportunities.

Utilize tools & analytics data to maximize the effectiveness of PPC campaigns.

Track & Report Performance of all campaigns

Stay on top of industry best practices & make recommendations to improve PPC strategy.

Mobile App Promotion Campaigns (Prior experience in this area is preferable)

Participate in creating overall plan for acquiring new users for DesiDime app.

Coordinate with agencies for app acquisition campaigns.

Track & Report quality of installs received from paid & non paid channels

Stay on top of industry best practices & make recommendations to improve App promotion strategy.