Lead Generation Executive

Lead Generation Executive

Job Description

·      Work closely with the sales team in identifying target market, target accounts and services to be covered in the business development (lead generation) activity.

·      Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.

·      Oversee Contact database management – data sourcing, contact qualification, classification, communication and updates.

·      Plan out lead generation campaigns with the head of field marketing including email and calling campaign plan, lead qualification follow-up and nurturing.

·      Oversee calling, lead qualification and handover to sales.

Tracking and Reporting

·      Report weekly activity and log all lead related data. 

·      Pipeline reporting and tracking from lead to pursuit to closure.

KRAs :–

·      Development and execution of quarterly and yearly lead generation plan.

·      Performance indicators will include-

×        Quality of leads generated

×        Progression of leads into opportunities  

×        Number of deal closures and new client acquisition

×        Value of business generated

·      Overall team management, training, and performance management.

Requirements:-

·      Experience: 1-2 years

·      Ability to work in a goal oriented environment under pressure.

·      Strong interpersonal, written and communication skills a must.

·      Experience working with multiple products and services.

·      Confident and polished phone prospecting skills required.

·      Outstanding skill in the use of Word, Excel, and various email programs.