Immediate Opening for "Digital Marketing Executive"

A digital marketing professional, or Internet marketing specialist, is often
responsible for developing the strategy used in marketing a company's product online,
utilizing such techniques in the field as social media, Web analytics, e-mail
marketing and search engine optimization, among others. They may put together
various online promotions and e-mailing campaigns to get their company's message out,
as well as perform consumer research to discover other ways of reaching customers
via the Internet. Other possible job titles for professionals in the field of digital
marketing include digital sales executive, SEO marketer and online marketing manager,
to name a few. December job listings on CareerBuilder.com, for example, list direct
response letters, dedicated e-mail sales and interactive advertising among some of
the responsibilities of a digital sales executive.
SEO marketers are required to translate business goals into successful SEO campaigns,
analyze the performance of SEO efforts and help clients' increase search engine rankings
for their websites, according to November 2010 job postings on CareerBuilder.com.
Digital marketing professionals in positions of leadership, such as manager or director,
will oversee Internet marketing campaigns from program management to execution.
They are usually required to provide clear direction to the other members of the
marketing team, such as the copywriter, web designer and sales executives.