Content Marketing Specialists

Responsibilities :
* Write high quality content that will educate, inform and coach customers of LeadSquared around relevant Internet Marketing topics.
• Follow best practices of modern SEO to ensure the content is discovered on website
• Create an editorial calendar and follow it to produce content at a consistent pace.
• Participate in relevant Social and Community Conversations to build brand awareness and do content marketing
• Work closely with creative team to ensure content has the right graphics, work with the Marketing team to ensure that the content has the right calls-to-action.
Skill Set:
- Great command on English Language
Writing Skills
- Creativity in writing is a must
- Aware of differences between American and British English
- Storytelling capability would be a key differentiator
- Modern On-Page SEO and Off-Page SEO skills
Technical Skills
- Aware of HTML
- Know keyword research on search engines
- Understand how marketing works through Social Media, SEO, PPC, Email Marketing and
Landing Pages.
- Keen interest in the workings of different social media channels
- Good Analytical and Logical Reasoning Capabilities
Additional Skills & Requirements
- Ability to learn quickly, and apply these learnings to content creation & distribution