Brand Executive job - Kolkata,West Bengal,India - Archsys Solutions Pvt Ltd

Not Specified

Full Time

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Kolkata,West Bengal,India

Skills

Integrated Marketing Sales Marketing Campaigns Media Strategy Planning.

Job Description

Work with the sales team to understand markets, implementation of
plans, competition, etc. Analyse sales data & suggest plans for
developing markets as per the brand objectives.
Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities
Liaison with cross functional teams, vendors, ad agencies, research agencies
Initiate research for product testing, dipsticks for insight mining to develop consumer segment specific initiatives.
Work with media team to explore various innovative and cost effective
communication platforms including digital, to plan effective media
strategy
Develop market strategies to gain market share and achieve top line targets for the brand.
Design effective and innovative integrated marketing campaigns across
mediums like TV, Digital, Mobile, Print and Radio. Monitor and execute
on ground activations as part of the Marketing Campaigns

Company: Archsys Solutions Pvt Ltd
Location: Archsys Solutions Pvt Ltd
Office no. 1H, First Floor,Kumar Cerebrum, S. no. 13B/1+2+3 & 14, Kalyani Nagar Pune Pune MH 411006 IN
Website: http://www.archsys.in
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