I Can Help You Develop A Marketing Plan For Your Product Or Service

With profound understanding of consumer mindset in Fashion and FMCG space, I believe I can tie these insights with various marketing vehicles and strategize for a brand to help them achieve their goals; ranging from customer acquisition, retention and win-back. Thus, helping clients achieve their sales targets.

I can help a company understand the industry in which they operate and decipher whether what we see as a problem or low performing areas – geographic regions, audience demographics, product variants, marketing channels etc. Basis this I am able to clearly define execution plans for short term and long term goals.

I have built successful campaigning strategy for loyalty programs of retail giants in India. I was responsible for planning and directing comprehensive marketing efforts for my clients such as Lifestyle, Westside, Cocal Cola, IBM etc. This encompasses creating plans for customer acquisitions, active shoppers or churned shoppers. Lifecycle management of customers via up-sell and cross-sell basis behavioral segmentation and modeling resulted in better campaigning to customers.