What is a Career in Advertising & Marketing?

Published By Rakshanda Tiwari, 22 Aug 2019

Career in Advertising & Marketing
I think Advertising & Marketing is a great Career option. For me understanding Why I want to choose a Career in Advertising & Marketing is phenomenally more important than figuring out How to get into Advertising & Marketing. While I was searching for reliable information about a Career in Advertising & Marketing, I came across this amazing page: https://www.lifepage.in/career/20181005-0002/Commerce/Marketing/Career-in-Advertising-&-Marketing/english 

Sunil Thapliyal's overview!

Sunil Thapliyal has worked in Advertising & Marketing for 35 years & 6 months. Sunil Thapliyal has worked in Advertising & Marketing as Founder in Benchmark AV Media. In Sunil Thapliyal's own words, this is how Sunil Thapliyal got into Advertising & Marketing: "After completing my education, I started my career with Resources Management & Associates as Management Assistant. later, I switched to media with Dainik Jagran. I have worked with India News, Zee News, Amar Ujala, Sahara Media, Hindustan Times. in 2017, I started my own firm by the name Benchmark AV Media." Sunil Thapliyal has a profile in Resume 2.0 format on: https://www.lifepage.in/page/sunilthapliyal 

Career Video on Advertising & Marketing

In a video, Sunil Thapliyal has talked about various aspects of a Career in Advertising & Marketing. Sunil Thapliyal started by explaining Advertising & Marketing as: "Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Marketing is the action or business of promoting and selling products or services." The video gave me so much food for thought.
It was a welcome change to see the video touch upon Education as theoretical knowledge needed to excel at Advertising & Marketing, and not merely as Qualifications needed to enter Advertising & Marketing. Sunil Thapliyal touches upon these in the Education section of the Video:

  • Market Analysis

  • Work of Successful People

  • Branding

  • Marketing

  • Sales

  • Advertising

Skills are the most important factor determining success in a particular Career.
Sunil Thapliyal then explains why these Skills are essential for a Career in Advertising & Marketing:

  • Time Management

  • Personality Development

  • Presentation Skills

  • Innovative Skills

  • Constant Learning

  • Personal Relations

  • Corporate Communication

Positives of this Career are quite interesting.
Sunil Thapliyal believes that the following are some of the Positives of a Career in Advertising & Marketing:

  • Independence

  • Prospects of Growth

  • Global Exposure

  • Creative Thinking

Challenges are the other side of Positives and this Career is no exception.
And, Sunil Thapliyal believes that one needs to prepare for following Challenges of a Career in Advertising & Marketing:

  • Acceptance of Consumers

  • Assisting in Product Development

  • Growth Expectations

  • Tapping Unexplored Markets

  • Out of Box Thinking

In the final section of the video Sunil Thapliyal talks about How a day goes in a Career in Advertising & Marketing. This video is by far the best video on a Career in Advertising & Marketing, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20181005-0002

Career Counseling 2.0

After having learnt about a Career in Advertising & Marketing I was curious about LifePage. LifePage is Career Counseling 2.0 - while most platforms continue to use age old psychometric tests to identify hidden skills and interests of individuals. LifePage has turned the tables completely with an Awareness based approach. Read about them on: https://www.lifepage.in 

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I continued with my research on LifePage and thoroughly studied these links to gain more perspective:

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