Useful Techniques for Choosing the Best SEO Company

Published By Web Dhoom, 3 Jul 2017




Search engine optimization is a set of practices for the high ranking of your website on the list of major search engines including Google, Yahoo and Bing. It is a long-term marketing strategy which requires a lot of time and effort. You need to stay on the first page of a search engine list in order to improve online traffic and generate sales. Achieving a top rank and sustaining it for a long time requires complete knowledge of best SEO practices.


 Even if you are acquainted with some basic Search engine optimization techniques, you will still require the services of a professional SEO company to maintain your higher rank. Since Google updates its algorithm regularly, a website should be fully optimized and maintained on a regular basis to excel on search engine’s list.


There are all kinds of companies in the market – some trustworthy and some not so reliable ones. We are listing some important tips for selecting the best SEO services.


Proficiency in conducting Site Audit:


A reliable SEO firm should have the resources and the capability to offer an analysis of your website regarding rank and design structure. A website audit will allow an Search engine optimization firm to offer a proposal regarding the amount of work that needs to be done to help your website achieve a high rank. Further, they should be able to advice regarding the performance, design or content that is hindering the indexing of the pages.


Knowledge about keywords research:


It is extremely important to understand the methodology the SEO company utilizes for keywords research and evaluation. Please check if they offer competitive analysis of selected keywords? Meanwhile, you can yourself do keyword research through basic tools like keyword planner in Google Adwords.


Quality Backlinks:


You can ask an SEO company what techniques they apply for generating good quality links from important websites?


Cost Structure:


There are companies who quote a high figure and under deliver. You should be able to figure out if their quoted rate is proportional and consistent with regard to the service, which they promise to deliver.


Timeline:


SEO campaign usually takes at least six months to deliver results, while some take even more time than that. It is advisable to avoid SEO services that offer you a time limit. A good digital marketing company is aware that SEO is a long time marketing strategy which requires customer support, upgradation and maintenance at regular intervals


SEO technique:


Avoid those SEO companies that offer short cut and unethical practices to raise your ranking. These practices may lead to penalization or blacklisting of your website.


Targeted traffic:


You should hire the services of an digital marketing company that attracts targeted audience to your website. A qualified audience is genuinely interested in purchasing your products and services. On the contrary, an unqualified traffic only increases your bounce rate. Further, through the submission of articles, blogs and press releases, you can generate relevant backlinks to your website. These backlinks enhance your rank on the list of search engines.


Report


A fortnightly or monthly report should be offered to the client to show the progress of the campaign as well as the ranking of the website.


These are some of the major considerations which you should look for when hiring an digital marketing agency for your website.