Use Spotify’s Ad Platform (currently in beta)

Published By Sazzad Islam Sizu, 30 Oct 2019



Use Spotify’s Ad Platform (currently in beta)

Yes, Spotify has a self-serve ad platform that you can pay to get more exposure to your artist profile, playlist or album and hopefully get more followers from it. Their ad platform is still in beta as of this writing, but it looks like anyone with a Spotify for Artists account can use it. The minimum budget to push an ad use to be $250, but now it’s down to . I’m still new to it, but it’s relatively straightforward to use. I’ll eventually cover how to use it in a future blog.



 
Pay for Social Media Ads


This is a more advanced way of getting followers that requires a bit more work. You have to be really carefully doing it this way because it does require you to have a budget and invest money into buying ads. Your best bet for results is to spend it on Facebook and Instagram ads.


In order to do this effectively, you have to plan and be strategic. I will write a more detailed blog on how artists can use social media ads in the future. But for this segment, I will do my best to explain and go over some guidelines so you’re not pouring money down the drain with nothing to show for it.I think the best way to approach  spotistar promotion buying social media ads for building your Spotify followers is to understand the three general types of audiences. You have cold, warm and hot.


Cold audiences are generally people who have never heard of you or your music.Warm audiences are people who have heard or seen your name and maybe listened to a few songs.Hot audiences are very familiar with who you are and are likely fans of your music. I actually never hear anyone talking about “hot” audiences, but I’m just doing it to complete the scale of temperatures.


Depending on the type of audience:


Targeting cold audiences right off the bat is probably not a very cost effective way of getting Spotify followers. Normally, this would be done by just targeting people with interests in similar artists to yourself.


To be effective, you’ll want to know what other artists your fans are listening to so you can target those artists with your ads. Having access to artist data on Spotify will actually give you some suggestions on what other artists your fans listen to. You can also click on an artist’s Spotify profile and see related artists as well. The only problem is you can’t target fans of less known artists with ads if the names don’t show up in the interest box.


A better strategy then this would be to push ads to convert cold audiences into a warm one by pushing them to an offer like a free download, showing a music video or sending them to a Spotify playlist of your music. The main goal here is to increase brand awareness and drive traffic to your website so you can build a custom audience with a Facebook Pixel and then push ads to them about following you Spotify.


For those not familiar with the Facebook Pixel, it’s a piece of code that you put on your website that tags your visitors and allows you to add them into an audience you create in Facebook Ad Manager. Then, you can target this specific group later to show ads. If you’re not tech savvy, it’s a bit of a process to nail down but you can learn more about it here.