Let’s Talk a Little About Cookies Stuffing

Published By Mohd Islam, 20 Apr 2018

Let’s Talk a Little About Cookies Stuffing

The seo professionals of one of the highly proclaimed Web Designing Company in Delhi says that the matter of cookie stuffing was first considered a big deal for the seo world when a multinational e-commerce corporation, eBay went after Shawn Hogan of Digital Point Solutions by lodging a multimillion-dollar lawsuit that actually ended up with him in jail. Digital Point Solutions resorted to a Black Hat practice, an unethical technique in the affiliate marketing world know as cookie stuffing by making a small commission on all their members’ eBay purchases.

Cookie stuffing is an unethical and illegal practice developed to fool and cheat merchants out of their own self-earned profits. Mark our words; if you are taking assistance of affiliates in order to drive sales for your website, then you need to have a strong hold over your affiliates and what they are doing with your website, because often the affiliates get drawn towards the practice of cookie stuffing and before you know it, they’ll completely tank your campaign.

What is Cookie Stuffing?

Cookie stuffing is an unethical practice of dishing out affiliate cookies on a customer’s computer without their knowledge and without them actually clicking or visiting that affiliate link. The customer bears no knowledge that they are actually accepting the cookie.

What happens is that in affiliate marketing, the merchant provides the affiliate with a link so that they can add that link to their website. Every time the customer clicks on that link, the merchant drops a cookie on end-user’s computer. If the customer clicks on the said link and fulfills the sales within a predetermined period of time, which is actually 30 days of initially clicking on the said link, the advertiser will regard the sales to the affiliate and grant him with a pay-out commission. Though this is a legitimate way of attracting sales and buyers to a niche market, the illegitimate use of affiliate marketing takes into account an affiliate using HTTP cookie to earn commission on goods they did not sell.
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E.g. Let’s just say you visit a blog about a favorite chef and read a small column or review about a new cooking book. A few days later you decide to buy that cooking book. You buy the cooking book online and the online merchant pays a portion of the profit as affiliate commission to the blog you visited a few days back This is because when you first visited the blog an affiliate cookie was dropped on your computer, without your knowledge.

My name is Harneet Kaur Anand and I work for a Web Designing Company in Delhi, Web Solution Centre as a content writer. I write articles on different industries including, Website Designing and Development, UX, UI, Video Marketing, Ecommerce, FMCG, Automobiles and many more. I write articles with the sole purpose of providing as much information as I can on a topic you are looking for.